In today's competitive market, it's important to make your business stand out. One effective way to do this is through exterior signage. Not only does it serve as a visual representation of your brand, but it also helps attract customers and create a positive first impression. In this article, we'll discuss the importance of exterior signage, different types of signage, and best practices for designing and implementing effective signage.
Exterior signage is the first thing that customers see when approaching your business. It creates an initial impression and can impact whether or not they decide to enter. A well-designed and eye-catching sign can attract potential customers, while a poorly designed sign may deter them. In addition to being visually appealing, exterior signage can also convey important information such as your business name, logo, hours of operation, and contact information.
There are many different types of exterior signage to choose from, depending on your business needs and budget. Here are some of the most common types:
Channel letters are 3D letters that are typically made from aluminum or acrylic and can be lit or unlit. They are a popular choice for businesses that want a bold and attention-grabbing sign.
Monument signs are large, freestanding signs that are typically made from stone, brick, or concrete. They are often used for businesses that are set back from the road and need a sign that is visible from a distance.
Pylon signs are tall, freestanding signs that are typically used by businesses located near highways or busy roads. They are often seen at shopping centers or industrial parks.
Awning signs are signs that are attached to a fabric or metal awning. They are often used by businesses such as restaurants or cafes that have outdoor seating.
Window graphics are vinyl decals or stickers that are applied to the windows of a business. They can be used to display business hours, promotions, or other information.
Designing effective exterior signage is essential to ensuring that your sign is eye-catching, easy to read, and conveys your brand message. Here are some best practices to keep in mind:
Your sign should be easy to read from a distance, so it's important to keep the design simple and uncluttered. Use a legible font and limit the amount of text and graphics.
Choose colors that contrast well with each other to ensure that your sign is easily visible. Avoid using colors that blend in with the background or are difficult to read.
Your sign should be consistent with your brand identity, including your logo, font, and color scheme. This helps to reinforce your brand message and create a cohesive look.
Your sign should be sized appropriately based on its location and the distance from which it will be viewed. A sign that is too small may be difficult to read, while a sign that is too large may look overwhelming.
Once you have designed your sign, it's important to ensure that it is installed correctly and in compliance with local regulations
When implementing your exterior signage, here are some important considerations to keep in mind:
Your sign should be visible and easily accessible to potential customers. Consider the location of your business, the flow of foot and vehicle traffic, and any potential obstructions.
It's important to hire a professional sign company to install your sign. They have the expertise and equipment to ensure that your sign is installed safely and correctly.
Before installing your sign, you may need to obtain permits from your local government. These permits ensure that your sign is compliant with local regulations and zoning laws.
Maintaining your exterior signage is essential to ensure that it continues to look its best and remains effective. Here are some tips for maintaining your signage:
Your sign should be cleaned regularly to remove dirt, dust, and other debris. This helps to ensure that it remains visible and maintains its visual appeal.
Regularly inspect your sign for any damage, such as cracks, fading, or peeling. Address any issues promptly to avoid further damage and maintain the integrity of your sign.
As your business evolves, your signage may need to be updated to reflect changes in branding, products or services offered, or contact information. Keep your signage up-to-date to ensure that it continues to effectively represent your business.
Exterior signage is an essential component of any business's marketing strategy. A well-designed and properly implemented sign can attract customers, create a positive first impression, and reinforce your brand identity. By following best practices for designing, implementing, and maintaining exterior signage, you can ensure that your business stands out and continues to make a lasting impression.